Week 2, Lesson 6: Hiring a Digital Marketing Intern

Introduction

Welcome to this module on hiring a digital marketing intern. This lesson explores why you should consider hiring an intern, the process to recruit them, and the benefits they bring to your business. We'll dive into practical steps on how to attract, hire, and train interns effectively, based on successful strategies we've implemented.

Why Hire a Digital Marketing Intern?

• Cost Benefits: Interns often work for college credit, saving on salary expenses and adding value to your bottom line.
• Training Opportunities: Interns can be trained in various aspects of digital marketing, making them versatile assets for your growth team.
• Fresh Perspectives: Young interns bring new ideas and are generally more adaptable to learning new skills.
• Building Future A-Players: A great intern can grow with your business, eventually becoming a full-time, valuable team member.

Understanding the Recruitment Process

• Intern Recruitment Funnel: We'll walk through the steps of our recruitment funnel, which involves using Facebook advertising and Messenger bots to engage with potential candidates.
• Setting Up a Messenger Bot: Learn how to set up a Messenger bot using ManyChat to automate the initial stages of candidate interaction.
• Qualifying Candidates: Use scripted questions to qualify or disqualify candidates effectively through automated conversations.

Step-by-Step Guide

Creating a ManyChat Account

• Register for a ManyChat Pro account and connect it to your business's Facebook page.
• Import the intern recruitment funnel template into ManyChat and customize it to fit your business needs.

Setting Up the Welcome Message

• Craft an engaging welcome message to introduce yourself and the internship opportunity.
• Include follow-up questions to gather more information about the candidates, such as their interests and strengths.

Automating the Process

• Use ManyChat to automate responses and tag candidates based on their answers.
• Request candidates to upload a video introducing themselves and explaining why they want the internship.

Creating Facebook Ads

• Develop targeted Facebook ads to reach potential interns based on location, age, and interests.
• Connect the ads to your ManyChat flow using JSON code to ensure seamless integration.

Managing Applications

• Track candidate responses and progress through ManyChat.
• Set up contingencies to follow up with candidates who don't complete the initial steps.

Leveraging AI for Recruitment

Integrate AI to enhance your recruitment strategy:

• Use AI tools to screen candidates based on their video submissions and responses.
• Implement AI to optimize Facebook ad targeting, ensuring your ads reach the most suitable candidates.

Action Items

• Set Up Your Facebook Advertising Campaign: Use the provided worksheet to build an advertising campaign targeting potential interns.
• Create a ManyChat Account: Follow the guide to set up your ManyChat account and import the recruitment funnel template.
• Launch and Monitor: Start your Facebook ad campaign and monitor the flow of applications through ManyChat.
• Evaluate Candidates: Evaluate candidates based on their responses and video submissions.

By following these steps, you can effectively attract and hire a digital marketing intern who can grow with your business and contribute significantly to your growth team. Get started today, and you might just find your next A-player right under your nose!

Cheers,
Kathleen