02. Conversion Pages

In this module, you’ll discover the conversion pages you’ll be building to create your inbound selling system. The good news is you don’t have to deal with complicated website code or be an expert graphic designer. We’ll be using software that’ll allow you to create the pages you need without needing to be an expert in building web pages. We’ll also show you how to set up your page tracking so you can determine how well your funnel is converting. That way, you’ll know where there are potential leaks in your inbound selling system and further optimize what’s working.

Resources

Conversion Page Templates
AI Tools for Conversion Optimization
Tracking Setup Guide
Compliance Page Generator
Week 4, Lesson 2: Conversion Pages

Week 4, Lesson 2: Conversion Pages

Hi there, welcome to this module all about your conversion pages! Conversion pages are crucial for building your inbound selling system. This module will guide you step-by-step through setting up these pages to ensure they function correctly and effectively.

Setting Up for Success

We'll be using tools like WordPress, Leadpages, or other page builders that suit your needs. These tools are user-friendly and offer the flexibility to create, manage, and personalize your conversion pages efficiently.

Here’s what we’ll cover:

  • Prime Video Page
  • Main Event Video
  • Schedule Page
  • Application Page
  • Thank You Page
  • Setting up Tracking

Prime Video Page

The Prime Video Page introduces you and sets the stage for what your audience is about to learn. This simple page includes:

  • Your logo at the top
  • A video where you introduce yourself and prepare prospects for the next steps
  • A call-to-action button leading to the Main Event Video

Main Event Video Page

The Main Event Video Page establishes your authority and credibility by teaching valuable information. This page includes:

  • A clear directive to watch the video
  • The main event video (20-40 minutes)
  • A call-to-action button for scheduling a free consultation

Schedule Page

The Schedule Page allows prospects to book a date and time for a consultation. This page should include:

  • Your scheduling tool embed (e.g., ScheduleOnce, Calendly)
  • Optional: A video at the top to further qualify prospects
  • Optional: Testimonials at the bottom of the page

Application Page

The Application Page qualifies prospects before their consultation. This page should gather essential information to help you understand their needs and determine if they’re a good fit. Include questions like:

  • How willing and able are you to invest in the growth of your business?
  • Other relevant questions that help you gauge their fit for your services

Thank You Page

The Thank You Page confirms their actions and provides further directions. This page should:

  • Reinforce their decision to schedule a call
  • Provide links to additional resources or content

Compliance Pages

To stay compliant with advertising platforms, ensure you have these pages:

  • Terms and Conditions
  • Privacy Policy
  • Earnings Disclaimer

Use a tool like TermsFeed to generate these policies if you don’t have them already.

Setting Up Tracking

We’ll use Google Tag Manager to handle all tracking scripts and pixels. This ensures that everything is managed in one place and is easy to update. Follow these steps:

  • Set up a Google Tag Manager account
  • Add tracking scripts for Facebook, Google Analytics, etc.
  • Embed the Tag Manager code into your WordPress or Leadpages pages
  • Ensure all tracking is tested and functioning correctly using tools like Facebook Pixel Helper and Google Tag Assistant.

Integrating AI for Enhanced Conversion Pages

Consider using AI tools to optimize your conversion pages:

  • AI-Powered A/B Testing: Use tools like Google Optimize to run A/B tests on your conversion pages and let AI determine the best-performing variations.
  • Chatbots: Integrate AI chatbots like Drift or Intercom to engage visitors in real-time, answer their questions, and guide them through the sales funnel.
  • Content Personalization: Use AI-driven personalization platforms like Optimizely to tailor content dynamically based on visitor behavior and preferences.

Additional Resources:

  • Conversion Page Templates: Pre-designed templates for each type of conversion page to help you get started quickly.
  • AI Tools for Conversion Optimization: A guide to AI tools that can enhance your conversion pages.
  • Tracking Setup Guide: Step-by-step instructions for setting up tracking using Google Tag Manager.
  • Compliance Page Generator: Links to tools like TermsFeed to create your compliance pages.

By following these steps, you’ll be well on your way to setting up effective conversion pages for your inbound selling system. Use the provided cheat sheets and resources to guide you through the process. Let's get to work!

Cheers,
Kathleen

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