In this module, you’ll discover the conversion pages you’ll be building to create your inbound selling system. The good news is you don’t have to deal with complicated website code or be an expert graphic designer. We’ll be using software that’ll allow you to create the pages you need without needing to be an expert in building web pages. We’ll also show you how to set up your page tracking so you can determine how well your funnel is converting. That way, you’ll know where there are potential leaks in your inbound selling system and further optimize what’s working.
Hi there, welcome to this module all about your conversion pages! Conversion pages are crucial for building your inbound selling system. This module will guide you step-by-step through setting up these pages to ensure they function correctly and effectively.
We'll be using tools like WordPress, Leadpages, or other page builders that suit your needs. These tools are user-friendly and offer the flexibility to create, manage, and personalize your conversion pages efficiently.
Here’s what we’ll cover:
The Prime Video Page introduces you and sets the stage for what your audience is about to learn. This simple page includes:
The Main Event Video Page establishes your authority and credibility by teaching valuable information. This page includes:
The Schedule Page allows prospects to book a date and time for a consultation. This page should include:
The Application Page qualifies prospects before their consultation. This page should gather essential information to help you understand their needs and determine if they’re a good fit. Include questions like:
The Thank You Page confirms their actions and provides further directions. This page should:
To stay compliant with advertising platforms, ensure you have these pages:
Use a tool like TermsFeed to generate these policies if you don’t have them already.
We’ll use Google Tag Manager to handle all tracking scripts and pixels. This ensures that everything is managed in one place and is easy to update. Follow these steps:
Consider using AI tools to optimize your conversion pages:
By following these steps, you’ll be well on your way to setting up effective conversion pages for your inbound selling system. Use the provided cheat sheets and resources to guide you through the process. Let's get to work!
Cheers,
Kathleen
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