06. Sell Before Building - MVP and Validation Strategies

Introduction

Welcome to our lesson on selling before building and creating a Minimum Viable Product (MVP). We'll explore strategies to validate your program by generating sales and feedback before full development.

Why Sell Before Building?

• Validate demand: Ensure genuine interest and willingness to pay for your program.
• Gather feedback: Get insights from early adopters to refine your content and delivery.
• Save resources: Avoid wasting time and money on a product that may not resonate with your audience.

Steps to Selling Before Building

1. Outline your program: Map out the transformation your program offers and the steps involved.
2. Generate leads: Reach out to your network, social media contacts, and potential clients.
3. Pitch the concept: Schedule strategy sessions to pitch the concept and gather feedback.
4. Validate and refine: Use the feedback to refine your program outline and messaging.

Creating a Minimum Viable Product (MVP)

• Build the first module: Focus on creating initial content for the first week or module.
• Test and iterate: Launch to a small group of early adopters and gather feedback.
• Develop iteratively: Build subsequent modules based on insights from early adopters.
• Consider using AI-powered analytics to identify patterns in user engagement and areas for improvement.

Example: Outlining Your Program

Here's an example outline for a program helping entrepreneurs scale their businesses:

1. Week 1: Vision and Goals
2. Week 2: Building a Team
3. Week 3: Marketing Fundamentals
4. Week 4: Sales System
5. Week 5: Automation
6. Week 6: Traffic Generation
7. Week 7: Scaling Strategies
8. Week 8: Mindset and Leadership

Generating Sales and Feedback

• Leverage your network: Reach out to existing clients and warm leads.
• Offer strategy sessions: Schedule calls to pitch your program and gather feedback.
• Use scarcity: Create urgency by offering limited spots in your early access group.
• Incentivize early adopters: Offer discounts or bonuses for early joiners.
• Consider using AI-powered chatbots to handle initial inquiries and schedule strategy sessions efficiently.

Handling Objections and Iterating

• Listen actively: Understand objections and use them to improve your program.
• Refine your pitch: Adjust messaging to address concerns and highlight benefits.
• Iterate quickly: Use feedback to make rapid improvements to content and delivery.
• Utilize AI-driven sentiment analysis tools to identify common concerns in feedback and prioritize improvements.

Conclusion

By selling before building and creating an MVP, you can validate your program, save resources, and refine your content based on real-world feedback. This approach ensures you build a program that truly meets your audience's needs and delivers tangible results. Remember, the key to success is continuous iteration and improvement based on feedback.

Cheers,
Kathleen